A first-of-its-kind from a news publication,The Hindu Group launched The Hindu Lounge, a brand store housed within Express Avenue, Chennai. In an attempt to connect with our community of readers and to create possibilities of deeper engagement with the brand, The Hindu Lounge is an experience store wherein you can soak in, subscribe and shop for an array of The Hindu Group’s publications along with a slew of interesting merchandise that are hand-crafted using recycled paper. You can now order this merchandise, including customised orders online, on this website.
The concept of an experiential store for a media house is yet to be explored by any brand. Being a pioneer in media for the last 140 years this project gives The Hindu Group the chance to leverage on its rich heritage and extensive loyal customer base and thus engage the reader in a whole new way. We now take this experience online, enabling our subscribers and fans in all locations to connect with us and own or gift very interesting memorabilia.